MAXIMIZING SPONSORSHIP IMPACT THROUGH SPORTS LED DISPLAYS – STRATEGIES FOR WINNING IN-STADIUM ADVERTISING

### IntroductionAcross modern athletic venues, the visual experience plays an essential role in venue atmosphere. Among the most impactful innovations has been the stadium LED screen, that offers high-definition visuals and creates unforgettable atmospheres. Whether it’s a gigantic LED perimeter board wrapping around the pitch or a massive sport-